we're on a crusade to liberate haircare

If we understand the biology of hair we can change it
The bounce in your hair can put a bounce in your step
Youthful hair doesn’t have to be reserved for the youths
We are only as strong as our connections
Trends are temporary, damage should be too
Haircare doesn’t have to be complicated

we do things differently

Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building our brand on buzzwords and beliefs of the past, we took the radical path of biotech to develop K18 Hair.

we believe:

  • If we understand the biology of hair we can change it
  • The bounce in your hair can put a bounce in your step
  • Youthful hair doesn’t have to be reserved for the youths
  • We are only as strong as our connections
  • Trends are temporary
  • damage should be too
  • Haircare doesn’t have to be complicated

our impact starts in the salon

Our pro community champions

colorist

jack
martin

“In my 30 years of using hair care products I have never come across a product as amazing as K18.”

@jackmartincolorist
SALON OWNER

christine
thompson

“K18 allows me to go everywhere with my color work and the end result is my guests get to be bright and shiny and healthy."

@christinethompsonhair
colorist

aura
friedman

“I love K18 Hair because it really allows me to push the limits with the bleaching process. By building back my clients’ bonds prior to bleaching, it opens up the possibility of taking coloring a step further with all hair textures and ethnicities.”

@auracolorist
STYLIST

carl
keely

“I use what works and K18 is the best on the market. It's a bit gobsmacking really, I didn't believe it when I first saw it, and the clients feel the same."

@chumbahair

less ingredients

less time

less fuss

“In my 30 years of using hair care products I have never come across a product as amazing as K18.”

@jackmartincolorist

“K18 allows me to go everywhere with my color work and the end result is my guests get to be bright and shiny and healthy."

@christinethompsonhair

“I love K18 Hair because it really allows me to push the limits with the bleaching process. By building back my clients’ bonds prior to bleaching, it opens up the possibility of taking coloring a step further with all hair textures and ethnicities.”

@auracolorist

“I use what works and K18 is the best on the market. It's a bit gobsmacking really, I didn't believe it when I first saw it, and the clients feel the same."

@chumbahair